So are you and your business ready for the silly
season?
We all know that Christmas is a significant period
of consumer spending, and for that, every business needs to be well prepared. Over
the coming weeks, planning is essential.
Maybe the first step is to revisit what you learnt
from last Christmas:
·
What did your customers like?
·
What ideas worked for you or your competitors?
·
What’s special about this Christmas?
·
Which team members will you have available?
With your customers’ needs firmly in mind, allocate
responsibilities for three key areas – your products, your promotions and your resourcing.
Your products – engage the festive spirit. Just about any product or service can be
packaged to suit – whether you are in retail or otherwise. Consider various price points to suit
different Christmas budgets. Maybe even
consider a different market segment such as corporate gifts or holiday makers.
Your promotions - social media is a great option to get the word out there to your customers. Adding a Christmas theme to your website or Facebook page and online promotions is a good place to start, as is tweeting deals and letting people know how quickly your stock is going out the door. No one likes to miss out!
Your resourcing - manage your team to ensure great
service to customers, and ensure there is cover for the extra work and planning
in the lead-up period. This means sorting holiday leave and holiday cover
early. You may also be able to benefit from an enthusiastic student who can
help you with those social media strategies and is looking for extra work over
the holidays!
At Sothertons Gladstone, we mentor business owners
to prosper throughout all of the seasons in business. Talk to our professional team today on 4972
1300, to maximise your own Christmas ‘gift’ this year.
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