"Uplifting Service" Article by Tina Zawila

Aloha!  I am writing this from beautiful Waikiki, Steve and I are here for the Annual Professional Investment Services conference with around 200 delegates from all around Australia.  For the last three days we have listened to the best speakers in the financial services industry to bring us up to date with the latest technical developments and innovative strategies.  However, rather than bore you with technical information, I thought I would share with you some insights gained from listening to Ron Kaufman. 

Ron is an internationally recognised leading educator and motivator who is devoting his life to "uplifting service".  Ron believes that how we serve each other shapes us as individuals, families, businesses, communities, cities, nations and in fact the world.  His aim is clearly to make the world a better place by improving how we serve.

Ron defines service as "taking action to create value for someone else".   Seems quite simple doesn't it?  Yet who of us can honestly say we give unbelievable service to everyone we encounter each and every day?  Remember, Ron isn't just talking about "customer service" or "client service" he is also talking about "family service", "friend service" in fact he is even talking about "complete stranger service"!

His definition has some key terms to consider.  The word "action" seems pretty obvious, but without "action" then your good idea about serving someone, is just that...an idea!   

Let's talk about "value"...the key here is that the action you take must create “value” to the other person.  If it isn't valuable to them, then you haven't been of service. 

Finally, the key to the definition are the words "someone else".  Serving isn't about you - it's all about the other person.  What they might need, want, desire, or even what may surprise them!  

Imagine a world where we all go about our daily lives looking for ways to serve each other...
Let's start one person at a time, one service opportunity at a time...

Do you take action when you or an employee has a good idea?
What value do you create for your customers/clients?
Have you encountered an inspirational speaker with ideals that inspired you to implement in your life?

At Sothertons, we are waiting to serve you, call us on 4972 1300 and allow us to create value for you.