'Apps are Forever' Article by Steve Marsten

Is hardware old hat? We’ve got our smart phones and they are fantastic. Couldn’t do without them. Doesn’t matter whether it’s an iPhone or a Windows Phone or an Android device – it’s all amazing stuff! It probably has a GPS; HD Camera; a gyroscope; a compass; a currency converter, a music identifier and a HD display. But don’t worry – if it doesn’t, your next phone will. Your next phone will be even better - maybe even the best ever! At least for a couple of months.

The top of the line phones are actually reaching hardware parity. Displays are improving, the cameras have better resolutions and the processors are smarter. Everything is constantly being made a little faster, a little brighter, a little lighter, a little better looking and sometimes a little more durable. The competition is so intense that everyone has to keep up and handsets are starting to be given away for free!

So what sets smart phones apart? Software! If you want to see the real breakout innovation – don’t look at the handset, focus on the software!

Once upon a time buying a new phone was about the service plan; the coverage footprint and the components. Today it’s all about the apps. Without apps the phones die! (Look at the history of Palm’s WebOS or the future of RIM’s Blackberry.

What an age we live in. Think about all the gadgets we used to carry in our pockets and brief cases. There gone! In many cases so are the brief cases. Apps are the gadgets. Our cameras, clocks, alarms, flashlights, calculators, GPS units and voice recorders let alone the gaming ability on these phones. You are now considered as operating in the dark ages if you aren’t using a smart phone. Where would we be without them.  Next week I will go through the 7 must have apps you need to survive in business.

 

Do you have an IPhone, Windows Phone or an Android Device?

Which do you think is better?

What app can’t you live without?

Is there an app that you find improves the running of your business?

 

At Sothertons, we specialise in helping business owners run better businesses. For further tips on improving efficiency within your business, contact us on (07) 4972 1300