The Value is in the Relationship - By Tina Zawila

 

A few weeks ago I wrote an article on the notion that you "get what you pay for", referring to the principle that generally speaking the cheaper the price, the lower the quality.  I strongly encouraged everyone to choose their accountant or tax agent not based solely on price, but based on trust and confidence.  When it comes to your professional advisors - your accountant, your banker, your solicitor, you should choose the person or business based on your relationship with them.  

Therefore, take a moment to consider the following questions: 

 

- Can you talk openly and honestly with them?

- Do they know you, your circumstances, your business?

- Do you have confidence in their ability and knowledge?

- Can they explain things to you in a manner in which you understand?

- Do they have a professional and capable team to assist you if they are not around?

What value do you place on these factors?

In most industries we are spoilt for choice and many products and services are much the same. However, the people that operate the business and their team are all different.  They bring to the buying experience a feeling that accompanies the product or service.  Think about your favourite coffee shop - chances are if you are a regular customer, you will know the people who make your coffee, and whilst you could probably buy a similar coffee somewhere else, you generally like to go back to the cafe where they know you and your order.

At the end of the day, people do business with other people, not with the products or services they provide.  

If you are in business, think about your relationship with your customers or clients.  If you are a customer or client; think about who you like to do business with and why.  At Sothertons we care and we are committed to our clients.  Call us on 49721300 for a chat about how we can look after you.