It’s one
thing to have an idea for an enterprise, but making it happen is a very
different thing. It demands
extraordinary energy, self-belief and determination. You must have the courage to risk not only
your hard-earned money, but sometimes your precious time with family and
friends. You have to be prepared to
commit 24/7, 365.
So why do
we do it?
If you
truly enjoy what you do, and truly believe in your idea/enterprise, then making
this commitment, taking the risk, sacrificing time spent on other things, will
come naturally to you. Work (business) will not be something you do when you’d rather be doing something else,
instead you will choose to devote the time and energy required to serve your
customers and make your enterprise successful.
You will love the beauty of business.
However,
even with this drive and determination to succeed, most of us also need the support
and connection of others. Rarely do
people “make it alone”. Shared success
is always sweeter than individual success, and support during tough times can
ease the burden.
Steve and I
talk to business owners all day, every day, and one thing we know for sure is
that it can be a tough journey and it can be lonely in business. In particular, first-time business owners can
struggle initially. Usually, their
friends and family are not business owners and sometimes their spouse isn’t
even involved in the business. Their employees certainly don’t understand the pressure
of being in business. So the owner can
find themselves feeling quite alone.
That is
where building a network of professional advisors and like-minded people
becomes vital. It has been said that one of the secrets to success is to
surround yourself with first class people that you like, and I couldn’t agree
more.
So make
sure you find and nurture your first class support team, seek advice and share
your experiences. The professional team
at Sothertons are here for you. Call us
on 4972 1300.
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