2017 has
only just started and yet January is almost over! We hope you all enjoyed
Australia Day. There is positivity in Gladstone and investors are out and about
looking at potential business opportunities. This week I want to bring some
matters to your attention if you are looking at buying a business. Always
remember that often sellers have been working their business for a number of
years and have enjoyed the benefits of building their business up.
Consequently, many have an emotional attachment to the business. It’s been
their baby that they have often grown and nurtured over a period of time.
The problem
is that they see value in their business that is not reflected in the financial
figures that they have offered to the seller as part of due diligence. Now
that’s not to say there isn’t any intrinsic value however one must be convinced
that the business actually has some intrinsic value before signing on the
dotted line.
Buyers need
to be comfortable that what they are paying for is plant, equipment and
fittings; positioning or premises; customer listings or confirmation that a
market for the services and products exists AND a commercial managers salary is
sustainable. You don’t want to simply be buying a job and you DO want a return
on your investment over and above your commercial salary.
Recently, we received a set of figures from a seller's
accountant. The Abridged Financials indicated that the business would operate
at a LOSS once a Manager's Salary was factored in. This was queried in light of the price being
sought by the seller. Clearly this
became problematic and we advised our client NOT to go ahead.
However buyers
can get just as emotionally attached to the purchase before the transaction is
completed. Unfortunately, emotions
do play apart with any transaction and as professionals, we do our best to keep
the emotion away from the decision. We don’t like seeing people part with their
hard earned cash on purchases that don’t stack up. Caveat Emptor is Latin for
let the buyer beware!
At the end
of the day a business is only worth what a willing seller and a willing buyer
agree on. Patience is often the key to a good investment. At Sothertons, we
work through the need to assess any intrinsic value in a business such as
goodwill and provide our clients with practical business values so either a
seller or buyer can make an informed decision. Call us on 4972 1300 to hear more
about maximising the business value or
ensuring you are paying the right amount for your new business.